As a writer, am I not a rare, exotic, spectacular, learnedly and blessedly talented super special species? You see? That’s why I’m not sure I like the title of Ann Handley’s book, Everybody Writes. Hmmmm. Let’s see, it does say “guide to creating ridiculously great content” so I better at least take a peek and see if […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]
Write Mix for Business: MIX, SIZZLE & SHAKE Newsletter
Get the MIX, SIZZLE & SHAKE Newsletter! Edition 1: How Can I Help You? Introductory Edition Newsletter Edition 2: Finding the Formula. Focus: KILLER Content Newsletter Edition 3: Engagement. How to Craft Killer Content with Engagement…Creating An Audience Experience the Goes Beyond Words Newsletter So Let’s Talk Newsletter. You probably already know the best way to stay in […]
The Telling of Compelling…Compelling Copywriting is like Love.
Why compelling copywriting is a little like love…
Content Marketing Brain Explosion, Part II
Sorry if you missed my last post, but I’m also a little sorry if you read it, maybe. Because if you happened to see it, you know that my brain is about ready to explode from Content Marketing overload. I did go off on a rant of sorts about everyone’s favorite subject of these times, […]
Would You Hire You?
Evaluating “the candidate” from the other side of the desk. It may surprise you if you do a little hire review of YOU, and evaluate how well you are really prepared for the job interview process. Stepping back to take an objective approach is hard to do when looking at yourself, but these few key […]
Social Media…is the New Word Of Mouth
Social media amps up your ability to connect with people, build relationships, and gain business. Since hitting the scene, social media has turned marketing on its head, changing the megaphone of advertising into a two-way conversation with customers. The real-time opportunity to tune up customer care and meet people where they are is game-changing and […]
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