by Maureen McCabe, Guest Contributor The oldest form of marketing – word-of mouth — is also the most basic form of marketing and it takes place, simply, from one human being to another. With today’s gadgets and data harvesting, it’s easy to lose sight of the basics, the things that transcend technology, fads, and demographic […]
Market Your Brand With Sound Audio
Your audio brand strategy, sonic logo (audio tagline), and other key audio components are central to your marketing efforts and establishing brand voice (literally). However, brand sound is often overlooked by businesses, explains Jodi Krangle in today’s episode of The Marketing Mirror. Having professional voiceover actor Jodi Krangle as the kickoff guest on the first […]
YouTube Shorts: The Audience is the Algorithm
Short-form videos are ruling right now. However, I initially didn’t see their beauty as related to business— the core topic I always learn about and produce content around. One thing changing my mind is the ability, through new technology, to create shorts easily. Which, at first consideration, felt like an additional project requiring an output […]
How to Get Sponsors and Partners Who Love You
Because sponsorships and partnerships are new to me on YouTube, let alone for the kind of YouTube-Network situation I’m part of as of the Monday, May 1st launch of the 100TV Network, I’m trying to learn more to understand these things better. Luckily, Mike Allton, Head of Partnerships for Agorapulse, a creator and business shaker […]
AI AI OH: Artificial Intelligence is Here
AI is all the rage, finding a brighter spotlight in the past several weeks as it continues to improve and promises to pave the way to faster and easier content creation with nearly unlimited applications. From creating artwork to sales copy to song lyrics to fiction writing to blogging to tweeting, AI is getting a […]
Bill Alexander: Exploring a Love to Create
Creativity ignites the spirit of artistic expression and offers unique flair to those inspired. But what inspires and ignites creativity in true artists? What makes their work seem to leap from the page and somehow come alive? How long does the spirit of creativity live on through the art they create? Today’s post focuses on […]
How to Create Top Customer Care Through Social Media
Customer care through social media is a more relevant topic than ever as people’s lives and technology continue to merge. Connectivity continues to grow, worldwide, and most people are web-connected to two or more devices at once. It’s no wonder people reach out to businesses with ease using the devices conveniently at their fingertips. The […]
How To Write User-Friendly Content
It’s easy to write user-friendly content, right? Well, maybe not so fast in nodding yes because a lot of content is written each day. The best estimates are that there is – I hope you are sitting down – 2.5 quintillion bytes of content produced every day. Wow! That is huge. In fact, it’s so […]
Your Blog is the Fuel for Content Marketing
Your blog is the fuel for a hot Content Marketing Plan and the perfect reason you need to Bling Your Blog to attract and engage with people via your business. If digital marketing is a part of your business, you undoubtedly understand how content marketing plays a leading role. Companies of all sizes embrace content marketing […]
My Brain is About to Have a Content Marketing Explosion
My brain is about to have a content marketing explosion! Regardless of the intensity of studying this topic since 2015, the flood of differing opinions about content marketing rages endlessly on. If you’re a digital creator, like I am, content marketing is always top-of-mind, mixing, sizzling, and shaking around in there—a tumultuous fizz—about ready to […]
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