The future of blogging is up in the air, or is it? In a recent Twitter (X) Spaces Audio Event, co-host Lisa Sicard of Inspire to Thrive met with me to discuss what blogging today looks like, feels like, and provides for businesses in a digital age. Henneke Duistermaat of Enchanting Marketing kindly contributed her […]
YouTube Shorts: The Audience is the Algorithm
Short-form videos are ruling right now. However, I initially didn’t see their beauty as related to business— the core topic I always learn about and produce content around. One thing changing my mind is the ability, through new technology, to create shorts easily. Which, at first consideration, felt like an additional project requiring an output […]
My Brain is About to Have a Content Marketing Explosion
My brain is about to have a content marketing explosion! Regardless of the intensity of studying this topic since 2015, the flood of differing opinions about content marketing rages endlessly on. If you’re a digital creator, like I am, content marketing is always top-of-mind, mixing, sizzling, and shaking around in there—a tumultuous fizz—about ready to […]
How to Craft Engaging Content by Way of Oz
And by Oz, I don’t mean Australia. To craft engaging content, a trip to Oz is just the ticket, because you’ll need all the heart and courage you can find…and a dose of brains won’t hurt either. For writers, the journey to figure out how to craft engaging content is just as tricky as falling […]
How to Kick Up Your Video with a LIVE Show
Using LIVE Shows as part of your video toolbox lets you kick it up for engaging with people while marketing for your business.
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