Sooooo…I decided to share my not so successful effort to win a coveted place at the MarketingProfs’ B2B Marketing Magic event taking place in October. Maybe sharing it will make me feel better for being a loser. Maybe not. I decided to share it anyway because: ✅I’ll be a good loser and not scream and […]
Finding the Formula: How to Craft Killer Content
Content Kills. Yep. It does. But here’s the problem. It can either kill in a good way, like sales through the roof, or in a not so good way, like dead in the water. Which way do you want to go? You need a content formula! Creating killer content is no easy task. In fact, […]
How to Create Marketing Magic with Ridiculously Good Content
As a writer, am I not a rare, exotic, spectacular, learnedly and blessedly talented super special species? You see? That’s why I’m not sure I like the title of Ann Handley’s book, Everybody Writes. Hmmmm. Let’s see, it does say “guide to creating ridiculously great content” so I better at least take a peek and see if […]
A Journey to Connect at the Emotional Core
The journey to your customers’ hearts begins by trying on their shoes…. A study in how to connect @ the emotional core. You’re dancing around with relevance when you start by trying to view the world from someone else’s shoes. The point, when talking about relevance is, of course, that you must be relevant to […]
Write Mix for Business: MIX, SIZZLE & SHAKE Newsletter
Get the MIX, SIZZLE & SHAKE Newsletter! Edition 1: How Can I Help You? Introductory Edition Newsletter Edition 2: Finding the Formula. Focus: KILLER Content Newsletter Edition 3: Engagement. How to Craft Killer Content with Engagement…Creating An Audience Experience the Goes Beyond Words Newsletter So Let’s Talk Newsletter. You probably already know the best way to stay in […]
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