Why oh why repurpose my valuable content by radio for you, my reader friends? Who do I think I am? A voice talent, a radio personality, a podcast in the making? Not at all. It turns out no such visions of stardom ever crossed my mind. Nor did the fact that doing a regular, even […]
Lucky 7 Rules for Headlines That Get Results
Jerking your prospect away from their busy life and into reading your copy is no easy task. To add to the challenge, you only have a few seconds to do it. And, that’s your headline’s most important job. The most effective headlines resonate on a level well beyond merely gaining attention or sparking interest or curiosity. […]
Blog Sparkle and Bling
With blog sparkle and bling, you’ll never go wrong. It’s a holiday weekend in the U.S. and a time with a lot of celebrating going on:) Fourth of July festivities include colorful sparkles and family barbecues in a fun and bustling schedule, making it a nice summer break for many people. Yep, I enjoy a […]
Are You Walking a Social Media Tightrope?
Are you walking the Social Media tightrope too? Do you ever think you’re going to fall off any second? Ever wrestle with yourself, thinking: To Tweet or Not to Tweet, That is the Question. My little Shakespearean parody here is from an intro I used while sharing a recent post by Ryan Biddulph of BloggingfromParadise […]
Social Media…is the New Word Of Mouth
Social media amps up your ability to connect with people, build relationships, and gain business. Since hitting the scene, social media has turned marketing on its head, changing the megaphone of advertising into a two-way conversation with customers. The real-time opportunity to tune up customer care and meet people where they are is game-changing and […]